¿Cuáles son los 8 tipos de video en el marketing de contenidos?
Los tipos de videos en el marketing de contenidos Lo primero que debe saber antes de contemplar un presupuesto para contenidos audiovisuales, es qué tipos de videos funcionan…
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Uno de los objetivos de marketing de contenidos más importante es crear una plataforma para tu empresa. Luego, la gente vuelve a esta plataforma para consumir el contenido que tienes para ofrecerles.
Cuanto más consumen, más se familiarizan con tu marca.
El primer objetivo viene del Inbound y tiene que ver con la generación de leads. El segundo se relaciona con el awareness de marca y al tercero se llega a través de la conversión.
Por lo tanto, es importante mantener la calidad del contenido, usando la coherencia y regularidad. Así tus clientes potenciales comenzarán a respetar tu marca.
De la misma manera, debes considerar publicar material útil o educativo que logre cautivarlos. Todo lo que publiques debe ayudar a las personas en el mundo real. Solo así podrás establecer tu autoridad como experto o proveedor de servicios.
No olvides que los objetivos, definirán los formatos que debes utilizar.
Los tipos de videos en el marketing de contenidos Lo primero que debe saber antes de contemplar un presupuesto para contenidos audiovisuales, es qué tipos de videos funcionan…
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