Sabes cómo lograr el éxito con el desarrollo de contenidos?
Te has preguntado ¿cómo lograr el éxito con el desarrollo de contenidos para tu marca? Para nadie es un secreto que el marketing de contenidos se ha convertido…
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Una estrategia de contenido no es sino la definición de una serie de mensajes clave. Estos se traducen en formatos de contenidos que se difundirán a través de distintos medios. En el corazón de la estrategia está el concepto central de comunicación, el concepto madre del cual se desprende toda la campaña.
Después de definir el concepto, que nace de los insights de la audiencia, se empiezan a definir los mensajes. Una buena táctica de contenido debe considerar entre 3 a 5 mensajes que han de traducirse en frases creativas. Estas frases son distintas a la frase de campaña, pues son complementarias. Se añaden para explicar o dar lugar a una mejor comprensión del concepto. Estos mensajes se pueden traducir en una selección de textos, audios, imágenes, videos y otros.
La estrategia de contenido incluye la forma en que van a utilizarse estos mensajes y contenidos, dónde, cuándo, y cuál es su objetivo.
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